Where to Register Domains

Gone are the days when Network Solutions would charge you astronomical fees to register domains. Actually, their fees are still heavy, but they have competition now. There are hundreds of Domain Registrars on the Internet today most which charge considerably lesser than Network Solutions to register domains. But with so many registrars, how exactly do you go about selecting the one for you? When you register domains, here’s what you need to pay attention to.

First and foremost, you check if provider is an accredited ICANN domain registrar. This is important because ICANN only certifies businesses with the right technology and processes. Besides that, if you register domains with an ICANN accredited registrar, and they do foul up; you always have the choice of complaining about it to ICANN. So always look for an “ICANN accredited” seal on the registrar’s site before you go ahead and register domains with them.

Secondly, before you register domains, you should know what kind of domains you may need in future. Almost everyone will register domains with Top Level Domains (TLDs) like .com, .org and .net. But not all registrars will register domains with international extensions such as .in, .fr, .eu, .cc, or even specialized extensions such as the more recent .mobi. Of course, when a new TLD or ccTLD is approved by ICANN, it takes time for registrars to upgrade the applications and pay fees to handle the new extensions; so users (such as yourself) may experience a delay before being able to seamlessly register domains in new extensions. But, in any case, your registrar should be proactive in doing it. Otherwise, you will end up depending on several registrars to register domains in these other fancy TLDs. This means more control panels to look after, more usernames and passwords, and often, more headaches every time you register domains. However, there are some people who prefer to do this, but for different reasons entirely: They will register domains with the lowest cost registrar for a particular TLD at that time.

Another point worth consideration is how powerful and feature-rich the control panel of your domain registrar is. Some registrars only let you register domains with basic services: they won’t let you set your own child name-servers, or they will make the domain transfer process overly complex and time consuming (so that you will be stuck with the registrar that you register domains with). You might also want a separate account manager of a domain or a group of domains, while you look after billing and renewals. Other features like alternative name suggestions, whois data privacy, and, added services like email and hosting differ from provider to provider and may not be included at all when you register domains with them. So before you go ahead and register domains with any old registrar, you need to consider what features you want, and how much you are ready to pay for them.

Again, if you are looking to register domains in bulk, you should look for a registrar that allows you to do so at a considerable discount. Most registrars offer bulk discounts to good customers. If you do want to register domains in bulk, or want to become a reseller, you should check if your registrar provides customizable web pages or APIs (interfaces) that allow you to sell domains with your own prices and branding. Of course, there are additional costs involved for this. These are levied on a subscription basis. Also, as the API and web pages will reside on your provider’s servers, uptimes and service quality become an important point to check. If you plan to do a lot of business after you register domains, you should stick with providers with a good reputation. With competition just a click away, lost business never comes back.

You should pay attention to the price last. Most competitive providers allow you to register domains in .com, .org and .net, at a price near 9 USD (inclusive of the 0.25 USD ICANN surcharge). However, the cost per domain varies a great deal if you are looking to register domains in other extensions and ccTLDs (Country Code Top Level Domains). If you are just a casual buyer, or are just interested in registering domains with .com, .org and .net extensions; the price shouldn’t bother you much. But if you are registering domains in bulk, cost savings of even one dollar per domain becomes huge when you talk numbers. Before you decide to register domains, and especially if you are looking to invest in domain names, you should check out a few registrars, as prices change almost every day. Good hunting.

How to Choose the Best Domain Name For Your Business

Choosing your own domain name is very important and can be critical to your success as a network marketer. Take your time and choose the right one.

Why is it important for you to choose a domain name you are happy with? You need to realize that once you start your business and/or have a lot of customers you will not be able to change your domain name. If you do you will lose all of the advertising exposure for the previous domain name and you will look unprofessional to all your customers.

To set up a domain name you need to find a domain hosting company. There are plenty of hosting companies you can find on the internet and buying your own domain name is not very expensive. You can usually buy domains for $5-$10 a piece, per year.

“Mike’s domain registration rules:” Rule #1: keep it simple. You want to find a domain name that is easy to say, easy to spell, and easy to remember. This is not optional. If you can’t find an address that fits all three of these qualifications, keep looking.

If you are giving your website address to someone over the phone or to a group on a conference call, there can be no room for misinterpretation or spelling errors which means you need to follow the next piece of advice.

Rule #2: Register plural and hyphenated versions. You want to register all plural and hyphened versions of your domain name of choice in order to capture anyone who might misspell the name, and to protect yourself from competition who will intentionally register any domains similar to yours.

Now this is not going to matter much if you are just a tiny fish in the big internet pond and you are aren’t promoting yourself in a massive way. But if you ever start to brand yourself and that domain name, then you need to follow these suggestions.

I recently started a project on creating lead generating capture pages, so the very first thing I did was register several possible domain names for it. (The hyphened and plural versions of each name).

Do not leave a door wide open for a competitor to leech visitors and customers through a similar domain name. You can bet that if I had not registered a hyphenated version of my domain name right after registering my real domain name a cyber squatter would have bought it and would have then owned a very valuable piece of internet real estate. (And he’d probably have a law-suit on his hands).

Always remember that entrepreneurs are opportunistic people by nature. Just do it right the first time and you won’t have to worry about any of these issues.

Rule #3: Use the top “key words” In the domain itself. (But not every time. I will explain why in Rule #5). Search engines give high relevance to sites with top key words in the domain name itself, and a higher relevance for .com names over any of the other extensions like .net .biz . org or .info.

So how do you find the right key words to use? Head to a search engine and go to the resources page for current advertisers, and click on the link for key word selector tool. (Most, but not all, search engines have a tool like this).

Type in a common search term for your category or product or service. Example: If I type “capture pages,” it brings back the following results: The top result is “lead capture pages,” so I would want to try and register something with the words “lead” and “capture,” right in the domain name itself.

NOTE: If the .com version of your preferred domain is unavailable, choose another. You want to have the .com address, because that is what your visitors will automatically type in when going by memory. And if they do not, many will type it in just out of curiosity, and if it is owned by a competitor, you are in trouble.

Rule #4: pay attention to phonics when purchasing a domain name. Try not to use numbers unless you can purchase both the numerical and alphabetical names. If you can find a domain name with both listings available, then go for it.

Rule #5: Register a “generic” domain name that can be used to promote anything now and in the future. Choosing a generic domain name can be very important when generating leads if you are a network marketer. 99% of the time, you do not want to have the name of your company or product in the domain name because your capture page is not going to be promoting your company, it will be promoting you or your business team.

Why? Because I want to keep control of what my prospects see and when. I want to keep control of the presentation of my business and the timeline in which it takes place. My prospect does not know what company I am with until I tell them. They cannot look at my network marketing opportunity website until I give it to them.

Most network marketers will register a domain name with their company name in it, but what if you change companies? What if you decide to leave your vitamin company and decided to sell products for another natural health company? What are you going to do with an email address (that everyone now knows, with your company name in it) when you change companies?

That is why you always register a generic domain name to use for your email correspondence that you can keep forever, no matter what kind of business you decide to build.

I chose a very generic domain name for my first website for this reason: Once you have a generic domain, you can always register another one for your specific opportunity that you can give to your prospects when the time is right. I have purchased over 100 domains in the last year alone. It is like owning cyber real estate.

This is probably going to be a very frustrating process for you if this is your first time
registering a domain name. Why? Because you will soon find out that 19 out of 20 domain names you think of will already be taken. Coming up with something generic is pretty easy though.

Here are a few ideas: Use your name in combination with an extension, like “LLC” or “Inc.” Think of a company name, or “Doing Business As”, name. Once again, keep these three rules in mind; easy to say, easy to spell, and easy to remember. If your last name happens to be Leibowitz, then pick something else!

Rule #6: You want to buy the .com, net, and .biz versions of each domain you choose. When coming out with a new product I might end up buying a total of 15 a domain names: each with a different “.” ending.

You get the idea. Purchasing this many domain names for one project is not necessary, just recommended. So go ahead and make your purchase, but do not buy any of the other services your registration company will want to sell you like traffic generation, search engine submission, etc. You do not need those.

All you need are the domain names, and a basic hosting account which you can set up with any of the many hosting companies.

Start with the domain search box. You will get to know this one well as you search for a name that is actually available. Continue to search until you find a name that meets all of the criteria we have discussed today.

Once you find a name that works, choose to register the .com, .biz, and .info names. Go ahead and start the check out process. Skip all of the extra services they will try and sell you. You do not need them.

I only register my domains for one year at a time to keep costs down. They will automatically renew each year as long as your credit card on file is current. If it is not, your hosting company will notify you.

Congrats! You now own your very first domain name!

Registering the Perfect Domain Name

Registering a domain name is a simple task however there are a few items to look for in a domain name.

You have your business idea and you need to select a domain name. Your domain name is the “logo”, the “advertisement” and more of your company. Just because your business is an internet business and not a “brick-and-mortar” it does not mean you can select any name as your domain name and people will come.

When selecting a domain name you can go to any domain name registrar online and search for domain names in your niche business idea. How do you do this?

Go to your favorite search engine and type in domain names. It should return a decent list of domain registration companies. Pick one and start your search. You do not have to purchase your domain name from the one you selected. You can do a search for cheap domain names and work with the list these search returns.

Domain name registration ranges from a couple of dollars to double-digit teens depending on whom you register with. Prior to registering your domain name I would read the features of this company. Some may have stipulations that you cannot transfer a domain name from their servers for 60 to 90 days. This is not good if you are not hosting your account with them. Make sure to read the terms.

How do I select a domain name that represents my business professionally? Good question. When selecting your domain name you want to use your keyword(s) or keyword phrase that you are using for your business idea.

I have written articles on how to accomplish this task. If you are unsure, read search for the articles or search on the internet to find the information.

If you have done the research let us say for example on the business idea of providing an informational product on “how to” create a needlepoint kit for those who needlepoint, then do a search for a domain name that is relevant to this business idea.

You want to use the word of your business idea and the keyword or keyword phrase that you used to research you business idea. If you used “needlepoint kit” then try a domain name search for needlepointkit.com. If that domain name is taken, try to add a word at the beginning or end of the word for example, createneedlepointkit.com. or needlepointkitguide.com.

Both possible domain names have your keyword or keyword phrase in the domain name.

This is good. You want to include your keyword or keyword phrase in your domain name for search engine optimization and to inform the internet visitor of what your website offers.

Yes, your domain name can be a form of advertising for you. The internet visitor who searches for needlepoint kits and arrives at your website should conclude based on your domain name that your site is about needlepoint kits not how to build a deck in ten days.

It is very important to try to register your business idea and keywords in the exact order that you have determined what your internet business will offer.

In addition, an important point to stress when searching for a domain names is to try to acquire a domain name with .com. com is the most widely used domains. Registering additional domains such as .net, .org, etc, can be done later.

If the domain that you want for you business is taken and you cannot find another suitable domain try separating your keywords by using a dash in between the words. This too is acceptable for search engines and it keeps your business idea and keywords in tact and in order.

Once you have found an acceptable domain name, go ahead and register it with whatever registrar you select. Word of caution though, if you are not hosting your website with that particular domain registrar you will have to transfer the domain to your web host. Check the terms to see if there is a waiting period before you can transfer or a cost to transfer. If there is, select another domain registrar.

You may want to register with your hosting company. It may cost you a little more to register your domain name with your hosting company but it may save you headaches in the end.

Another key point to stress, do not register a domain name prior to researching the profitability of your internet business. This is putting the cart before the horse and could cost you money in the end. You should always formulate a business idea, and research the market prior to establishing your domain name.

You have your domain name registered now you are set to start building your website to have a powerful presence on the internet.

Pat Turman is a successful mid-level manager and internet entrepreneur. She co-owned and operated a quarter million dollar e-retail store selling golf equipment for women, runs numerous online businesses, and manages a company with revenues of over a million dollars. She holds a BBA from an accredited University and numerous awards and certificates.

How to Register an Online Domain Name

If you want a website you should consider the possibility of registering the domain name, rather than using a free site where your name is a sub-domain of another. Domain names such as the sitebuilder.com, or the domainwhiz.com are a good way to announce your online presence.

Choosing a name that fits your business or presence online is a great way to get the news out about the service that you’re offering to the public. It also tends to lend legitimacy to your online endeavors.

How to Choose a Good Domain Name

As a rule, there is no perfect domain name. There are some guidelines that you ‘re going to want to use, such as naming the domain something that is related to your online business or service. A few tips on how to name your domain that may help you to choose:

Try to name the domain closely to the service.i.e. if you offer jewelry and the name jewelry.com is gone, try for glitteringgems.com or something that fits.

The alternative is naming your domain something you might type into a search engine to find your service. If you’d use the search phrase..cheap jewelry online, then try the domain names, cheap-jewelry, cheapjewelryonline, or some variant.

If you can’t get the names that you want, try variations with hyphens or underscores. Google sees the hyphen as a space and according to Matt Cutts, his preference is first for the hyphenated and then the all in one terms.

A good rule is to keep the domain name as short as you can get it and still make it reflective of your service.

Finding a Registrar

Generally speaking, a domain name that cost you 19.99 a month is no more secure and no more legitimate than one that you pay just 9.99 for. Every domain is registered through a registrar which is an employee, if you will, of ICANN.

You pay for the domain name for one or two years, which gives you the right to use it for that period of time. Prior to the expiration you are required to re-register it if you want to keep it for another time span.

Overview of Registration

You are often given the choice of receiving a lower cost domain name or a free one with a hosting purchase. My own preference is to use a registrar rather than to register with the host. In the past, using fine print that many of us don’t read, domain hosts registered the domains in their own name rather than the customers, effectively making them the owner of your domain. While this isn’t the norm, it’s better to be safe than lose your domain.

Registering with your own domain registrar assures that you are listed as the site owner, that other contact information is just as you wish it to be. Keep the domain locked to transfer as a rule of thumb when you are finished registering.

Domain names go fast. You need to register as soon as you think of a name. Some people actually wait for others to search the names and if they aren’t purchased immediately, they will register them. We’re not sure how true that is but it does seem that you can check out a name to register today and it will be gone tomorrow.

Some people claim there are no good names left. Thats doubtful. One mans meat, as they say, is another mans poison. You will quite likely find what you’re looking for if you try variants of it.

To actively register the domain.
Log into your domain registrar.

You will need either a PaPal account or a credit or debit card to register your name. Domain registrars don’t normally permit the use of any other type of funding.

The domain name that you’ve registered will go through and an email receipt will be sent to you. At this point you will need to go back into your domain registrar and change the DNS information to point to your hosting service so that your domain will show up online.

If you don’t yet have a hosting service then you can leave the domain parked on your registrar until you find one to use.

Domain Name Registrars

Some great domain name registrars are out there which are very reputable and offer great pricing. Several of those are listed here for your convenience.

GoDaddy.com-the largest domain registration operator in the world, prices are a little higher than you may pay elsewhere

Hostingdude.com-smaller operation but still offers five emails and domain parking until you have a host. Average domain cost is 7.99 for dot com’s and 6.50 for dot net domains.This is for the first year prices. Second year the prices rise to about 14.00 per domain.

Domain Transfer Process

What is the process to transfer domains to someone?

There could be many reasons why someone wants to transfer his/her domain name to another person. The reason could be a merger or acquisition or the need for somebody else to manage the domain independently. There are two ways in which domain transfers can be made. You can transfer the ownership of the domain to someone else and keep the domain name registrar and web hosting service provider. The other way could be to transfer the domain from one registrar to another.

How to transfer domains to someone else?

Disable domain privacy

You need to make sure that your domain privacy is disabled or paused if you want to transfer the ownership of your domain to someone else. You can do so from the control panel of your domain registrar. You can login to the control panel and go to the interface that lets you manage the domain.

Unlock the domain name

Once the privacy has been disabled or paused, your next step will be to unlock the domain name so that it can be transferred to somebody else. If you are in the control panel of the registrar, you will find a link to unlock the domain name.

Get the transfer code

Once the domain name has been unlocked, you will have to get a domain transfer code. This code will allow you to transfer the domain name to another person. There will be a link in the control panel where you can get the code. You can click on the link and note down the code.

Give the transfer code to the new owner and initiate the domain transfer

Once you get the domain transfer code, you need to give it to the person who the domain name is being transferred to. The transfer of the domain can be initiated by the new owner. In some cases, the registrar may allow you to enter the details of the new owner and initiate the transfer process. The control panel of the registrar will have a section that allows you to enter all the required details. Once the new owner’s name, email address, etc are entered, the domain transfer process will be initiated.

If you want to transfer a domain name, not only should you initiate the transfer process at your end, but you should also make sure that the person whom the name is being transferred to also accepts the transfer.

Transfer of domain to a different registrar

It is also possible to transfer a domain name from one domain registrar to another. The entire policy on the transfer of domain names between registrars has been given by ICANN.

There are certain things that you need to keep in mind when you transfer your domain name to someone else. These things are given below.

· Your domain name at the current registrar should be unlocked.

· It should be fully paid at the current registrar

· The domain name should not have lapsed or expired. If it has, then its status will be “Registrar Hold”

· You should be the owner or registrant of the domain.

· The ownership of the domain name should not be under any kind of dispute.

· The name should not be registered within the last 60 days

· It should not have been transferred to you within the last 60 days

You can initiate the domain transfer process if you keep these things in mind. This way, you will not lose out on any time once the transfer has been started and it will save you any unforeseen costs that may be involved in undoing the entire process.

The Story of Domain Names

There are thousands of websites available on the internet and all these websites are uploaded on web servers. A website becomes accessible for us only when it is uploaded to a web server. On a web server each website has its own web space in form of virtual directory on the server and each virtual directory on server has a specific address known as IP address. IP address is a 12 digit numerical string that contains information about the location and other parameters of a specific website and this IP address used to access the website.

As earlier stated that IP is a 12 digit numerical string and it is not possible for a human to easily remember numerical strings thus genius people of the world developed a method to assign these numeric IP addresses to strings of alphabets and this method is known as Domain Name System (DNS) and the alphabet string that is assigned to a particular location on the web server is known as Domain Name. Domain names are also called URL. Simply, a domain name is what we type in the address bar of our browser to access a website.

Structure wise, a domain name consists of two parts a name and extension. Name can be mostly the name of the business or niche of the website and extension is the last part of the domain name like .com, .net etc. Few extensions are available for everyone however there are some specific extensions for specific people for example, .gov extension is only for governments, .edu is only for educational institutions and .org extension is only for organizations.

Why One Needs Domain Name:

More than 90% people buy a domain just because they want to host their website and they need a domain name to assign with the IP address they get when they buy a web space from web hosting company. However this is not the only reason for which people need a domain name. Personalized email address gives you a cool impression and this is also one of the great reasons to buy a domain name. Blog and forums are very famous today to start and enhance positive discussion with community of the world. One needs a domain name for his blog or forum to share ideas, pictures and other valuable information. Low prices of domain names also encourage the people to buy a domain name for their website, blog or forum, which will be launched after a couple of years.

Marketing is important part of any business and internet marketing is very essential for any business. You might have visited hundreds of website that are only presenting the details and information about products of a business or company but they are not trading online. Trend of internet marketing is also a big reason behind registering a domain name. Almost all famous businesses in the world have their presence on the internet no matter they trade online or not.

How to Buy Domain Name:

One can easily buy domain name from a lot of domain registrars available on the internet. When you are going to buy a domain name from a domain name registrar, please make sure that the registrar is ICANN certified. To buy a domain name, you just need to visit one of the many domain name registrar’s website. Registering a domain name is very easy and a touch computer user can easily buy a domain name from a domain name registrar. One of the most important thing you must keep in mind before buying a domain name is that always register domain name on your own name and email address, no matter you are buying yourself or buying through a webmaster, no matter you are managing website yourself or someone else is doing this, keep domain name on your own name. Now when you are ready to buy a domain name and reached on a registrars website, there they have a tool to check the availability of the domain name you want to buy and when the desired domain name is available you will be asked to buy the domain name.

Here is an important question to address and that is when your desired domain name is not available on Domain Name System. What will you do? Here you have two options, first go to an online tool called “Who is” and search for your desired domain name there you will get all the information about owner of that domain name. You can access the person in this way and can get your desired domain name. You can also register yourself with a lot of websites that buy domain names that expires (as domain name owner do not renew the contract). You will book your order of the desired domain name and they will try to buy that for you, however these services often take fee from you.

Take Care of Your Domain Name:

Taking care of your domain name is essential. You have got the domain name that is very good but now make sure not to lose it. A lot of people lose their domain name as they forgot renewing their domain name before it expires and in the result someone else bought their domain name. Do not ignore the email messages from your registrar as he will send your alerts and other information about your domain name in emails. It is also wise to give them your phone number so that they can contact you if you are not reading emails regularly, this will help you to avoid undesired situation.

A lot of people are victimized by the scammers, a scammer sends email or even a physical letter to the owner of a domain name and warns him that his domain name is going to expire soon and the owner must have to transfer on their server. They charge huge amount of fee for this purpose and there is no refund. The best approach to avoid this situation is to remember your registrar and respond only to your own registrar and ignore messages from other parties.

If you want to learn more on how to acquire affordable web hosting, then I would strongly suggest you to visit Cheap Web Hosting. There you’ll find packages and bundles at their best prices.

How Valuable Are Expired Domain Names

Domain names are expiring by the thousands each and everyday. In many cases, their owners either forget to renew them, or have decided to let the domain expire for business or personal reasons. Expired domains are beneficial to those looking to take advantage of its existing traffic, backlinks and directory listings by buying these dropped domain names.

A significant number of these expired domain names have websites that have been heavily promoted and still generating a substantial amount of traffic that you can redirect to other websites. These domains are very important to website owners with niche sites, or those looking for a way to get cheap and instant traffic. For example, affiliate marketers are always building landing pages for promoting new products to capitalize on early commission earnings on that product. One of the ways to inject traffic to that site is through expired domains. Although some of the visitors generated from the redirect traffic might be completely unrelated to the visitors’ interest, these visitors are important to those who believe that a certain percentage of them are going to end up purchasing a product or service. So, expired domain names are merely a free traffic source which can be converted to revenue for an online business.

But, expired domains have also brought about new ventures such as websites that exclusively deal in providing information, and helping buyers acquire expired domain names. For example, dropping.com provides dropped domain information to domain investors and SEO experts at basic plan rate of $49.95 a month. This is an online business venture which is given birth to by the growing value of expired domains names. It is highly recommended you explore these website sources to learn more about dropped domain names, and the kind of opportunities and business ideas they may provide in the quest for online success.

A domain name with traffic can be quickly setup to generate passive income by allow ads to be placed on them. Expired domains can run Adsense or any ad service of your preference, or you can simply use a domain parking service for placing ads on the domain. For this reason you will want to pay close attention to domain name ratings in the top search engines and also the amount of backlinks it has.

Going Big With Expired Domains

Although this idea may seem overwhelming, building a website using that dropped domain can be even more rewarding. A domain name which has already established a search engine rank and is receiving traffic, is like building a house on a pre-built foundation. Much of the hard work is already done; you just have to continue building on it. By building on the domain name around its current related visitor traffic, you will have your work cut out for you.

If this idea manages to entice a novice into acquiring expired domains, developing that domain means you will have to find a hosting service and learn about building a website. Now it may sound like a scary and costly task, but it’s not. There are many cheap website hosting services and easy website building applications like WordPress to help you get your website online.

With a website which already has incoming traffic, you can quickly use that to your advantage by tapping into sources of revenue which can be generated from a website. You can sell links to other websites owners, or sell advertising space to others in your related niche.

An important rule to remember, especially for those new to the domain name business, is to keep an eye out for valuable domains. Not all expired domain are worth the time and money, so be sure to check for domain age, old domains are predominantly more worthwhile. Find domain names that are producing search engine traffic, and has well established incoming links. A good place to start your search is through expired domain name services, as they will generally provide all that information on the domain name.

Register your expired domain with a domain registrar which provides all your online needs. Get cheap domain registration, cheap web hosting and our popular 1-click WordPress website installation.

Domain Names: What, Why, Who, and How

The Domain Name System was originally developed to help us navigate through the internet. Every computer connected to the internet has it’s own IP address, a string of numbers that identify it to other computers. Domain names are a way of pointing to a specific IP address to make things easier to remember – so now you shop at Amazon.com, instead of at!

The domain name is made of two parts, the name and the extension.The name is whatever you choose, it can be your personal name, your business name, a term or a saying. When choosing a domain, be careful to select something that is easy to remember and is representative of you or your business. There are numerous resources to help in choosing a great name, search Google.com for the term “choosing a domain name”.

The extension is the part that comes after the name, the most familiar extension is ‘.com’. There are many extensions, some available only to educational institutions (.edu) or to citizens of specific countries. The most common domain extensions registered now are .com, .net, .org, .info, and .biz. It is often recommended that when you choose a domain name, you register as many of the popular extensions as you can, to protect your brand.

WHY would I want a domain name?

The main reason that people register domain names is because they are building a website, but there are other reasons, too. The registration of domain names has become relatively inexpensive, and the variety of uses for them has expanded. Some people register domain names for email only, so they can have a personalized email address. John Doe can now get email at [email protected], for example. Websites themselves have evolved in such a way that anyone can set up and maintain their own personal spot on the web – it isn’t just for businesses anymore. Blogging and forums (bulletin boards) have become very popular ways for people to communicate with friends and family, post pictures, and share other information; and having your own domain name makes finding your blog easy. Web hosting companies offer personal accounts that allow you to have email, create a blog, and even build your own personal website at very low prices.

Even if you don’t plan on having a website now, registering your domain name is a good idea – you never know what you may wish to do in the future, from starting a home business to wanting to post pictures of your grandchildren. As more domains are registered, it becomes more challenging to find the exact name you want. You can register a domain for from one to ten years, and registering now ensures it will be there for you when you’re ready!

WHO should I buy my domain name from?

Domain name registrars are plentiful on the internet, but make sure you register with an ICANN (Internet Corporation for Assigned Names and Numbers) Accredited Registrar, and register in your own name and email address. There are people who may act on your behalf to register a name for you (such as a webmaster), but be sure they register it in your name, not theirs. Even if you want to distance yourself from the everyday operations of your website and domain, you will still want to be the real owner of that name. Domain registration is very easy on the internet, using the registrar’s website interface to choose your name and place your order, even the least techno-savvy can get through it. Don’t be afraid!

Domain registrars offer a tool to check to see if the name you want is available, or if it is already owned by someone else. If a domain is available, you will be asked to purchase or register it. You may see the option to transfer a domain listed instead. If you register a domain name with one registrar, and later decide you’d like to move, or transfer, that domain to another registrar to receive different services, you have that option. But you must actually own that domain name in order to be able to transfer it. Many people have made the mistake of thinking that if they choose transfer, the domain will be taken away from it’s current owner and given to them – this is simply not possible, nor would you want it to happen to your own domain!

So then, Who owns the domain name I want? And how can I get it? are becoming questions that are heard more often. There is a tool called a WHOIS Lookup that can tell you who currently owns a domain name, and WHOIS tools can be found on the web – search for them on Google.com, and you’ll see. Buying a domain that is currently owned by someone else is no longer out of the question, either. Many domain owners are willing to sell their domains, and often list the domains for sale with various domain sale and auction services. There are also services that will accept a backorder for a domain. These services allow you to list your desired domain with them, and if that domain expires and becomes available, the service will try to register it for you. These systems work like a lottery – or more precisely, like a concert ticket system. When the tickets go on sale, everyone is trying to get the front row center seat, but only one can get it. Drop or backorder services do the same thing, all competing for the same domain name. If you choose to try for an expiring domain, research several of these services and register with as many as you can. Remember there is sometimes a fee above and beyond the registration price when you use one of these services.

HOW to keep your domain name in good health (or the care and feeding of a domain name).

First and foremost, now that you’ve got your domain name, be sure not to lose it! The most common way for people to lose a domain name is by not renewing it before it expires. When you register the domain name, you will be asked to provide an administrative email contact. All future correspondence relating to your domain name will be sent to that address, including expiration notices. If you change email addresses and do not update your address with your domain registrar, notices will never reach you. Likewise, you should always update any change of physical address or phone number with your domain registrar, just in case. Put your registrar on your list of places you would inform if you were to move, and you will avoid this common trap.

Another common way to run into trouble is by falling victim to a competing registrar’s advertising. Sometimes unscrupulous companies will send out email or physical letters informing you that your domain will expire soon, and asking you to renew it by transferring it into their domain system. These letters can be very persuasive, convincing domain owners that they must follow the instructions in the letter or they will lose the domain name. Often these cheaters charge a higher fee than your real registrar, and don’t offer a refund once you’ve paid them for a transfer, even if you don’t use it. The best way to avoid this scam is simply to know who your registrar is, and only respond to requests made by them. Keep a copy of your first registration letter in your files, so you can refer to it later if you have any doubts.

The Domain Name System has truly evolved since its inception, and now having a domain name has become a standard for individuals as well as businesses. Your domain name is your personality, your identity, your calling card in the internet world. Choose it wisely and take care of it, and you’ll spend many happy years together!

11 Tips to Picking a Good Domain Name

A consistent question for new business owners and the most common misperception that persists even three years after it has been rendered irrelevant by Google is “Should I pick an SEO name for my web address?”

Some call those “Exact Match Domains,” others call them SEO domain names, but after a Google update in 2012 the significance of that part of the Google algorithm is minimal. Google’s EMD Update: The Numbers. By Ben Milleare. Refer below for the link.

The purpose behind these SEO domain names was obvious; they would generate a higher position in the search results. But that was then, this is now.

Keep in mind that your domain name will be more useful if you can keep it a long time and build the credibility of that site over time. It needs to represent your business on the Internet.

So, your primary concern these days is promoting your brand name. Sometimes it is possible to get a.com with your exact business name however, if your business name is too long, then a shorter version of that is probably better. The goal here is getting your potential customers to remember the name.

1. Decide if your business name is one that can compete with on the Internet. What I mean by that is you need to figure out how many other websites are trying to rank for those terms. As an example, Smith Chiropractic. As of today if you do a search on Google for “Smith Chiropractic” you get 61,100 results.

That does not necessarily mean that there are that many businesses with that name, but that is the number of results you will have to compete with. So, put quotes around your business name and see what you are up against. There is a fine line between too broad and too specific.

2. Make sure you are not violating any Copyright Laws. Unfortunately the burden is on you and you need to conduct a fairly exhaustive search. Use the search engines as well as the federal trademark database.

3. Make sure your business name represents your business model today and for years to come. If you are to have any hope of keeping your domain name consistent for years to come, your business name needs to remain the same as well. In this case keeping a little vague is probably a good idea. As an example, a small guy starts out a web design company and decides to call it Bob’s Web Design. After several years of success and growth, Bob decides to add SEO, PPC, and other Internet marketing components to his business. Now he finds his name restrictive.

He could always make his name longer: Bob’s super awesome Web Design, Internet marketing and God of SEO, however that might not be his best course of action. Also the domain name that Bob purchased only says bobswebdesign.com. If he were a little broader with his business name like Bob E-Marketing, then anything under that umbrella still makes sense.

4. Go shopping for a domain name. There are thousands of places to check and see what domains are available. When selecting a domain name it is probably a good idea to choose a.com primarily because that is what the general public expects. There are always exceptions to that rule. As an example: join dot me has made a good name for themselves because it is a good free service and the name is very memorable. The overriding theme here is, make it memorable and represent your business. The name does not have to be your business name, and it does not have to include your city. Here is a good tool to help you find a unique website name. 6 Website for Unique Domain Names.

5. Make sure that the name you picked will bring to mind the concept that you think it will. Here is a good tool to test that theory. Run a survey of 100 people to see what reaction you get from just your domain name. The goal here is that when someone hears your name for the first time, they should be able to guess what it is that you do. There are some exceptions to this rule however.

As an example there is a bar that has done very well by calling itself “The Gym”, so that husbands can honestly tell their wives that they are going to “The Gym”. Keep in mind this business does not rely much on the internet to bring it new business.

6. Make sure your name is easy to spell. Just because it is memorable not everyone is a spelling bee winner. I’ve always had a hard time with this one myself. Supercalifragilisticexpialidocious.

7. Size does Matter! In this case shorter is better. You are trying to remove barriers to entry. Keep it simple.

8. Make sure your name sounds authoritative and trusted. Quality stands out.

Admittedly there is a certain amount of psychology involved here because what really makes something seem more trustworthy or credible? Normally it is a name that people are familiar with or at least it sounds familiar. That is why companies tend to spin well know names into derivatives of a familiar name in hopes that it will seem like a company they know.

9. Should I get more than one name? As a rule of thumb, don’t have two competing websites. However, for print advertising you can have a different domain name for that purpose. There are a lot of new TLD’s available like.construction or.music. It is probably not the best idea to use these as your primary domain name, but they are useful for print ads.

Then just point that domain over to your real domain and anyone that goes there just jumps over to your real URL. If you just can’t resist the urge to have more than one website, make sure you have a different name and phone number and different content for each unique website. Normally this can be done successfully if you have different business segments that you want to promote independent of each other. Just make sure you treat them as completely separate websites. As an afterthought, it would not be a good idea to use the “.ninja” TLD because nobody will ever be able to find it.

10. Try not to use Hyphens and Numbers. When telling someone your domain name it makes it more difficult because you have to define if the number is spelled or not. Same with punctuation. This also applies to roman numerals.

11. If your business relies on a specific geography then it’s not a bad idea to include something like the two letter state designation or a short version of the city in the domain name. This is especially useful if you have multiple locations and a website for each location.

So now that you have made up your mind it’s time to sleep on it so you can question your decision and starts the process over again the next day.

Increasing the Value of Your Domain Name

Every investor wants to get top dollar for their Domain Name yet oftentimes we just see a bunch of low ball offers, nothing substantial. We look at domain sales sites and see names similar to ours go for much more than the offers that we are seeing for our Domain Name. We ask ourselves, why? Why are other people getting higher amounts for the same type of name? Well, I will tell you why and give you some tips on how to maximize value for your asset.


We all know that scarcity drives domain name value. How many articles have you read talking about “There are only 676 2 letter.com domain names, and there are 17,576 3 letter.com domain names, and so on… ” It is common knowledge that scarcity creates value so how do you personally take advantage of scarcity?

Tip #1: Privacy Protection

Privacy Protection can be purchased from your registrar for your domain name. The cost is typically around $3 per year. Most seasoned domain investors already know this but if you place privacy protection on your domain name it will actually increase the value anywhere from 10-30%. How is this you ask? Scarcity! Domain investors often fish for cheap domain names by sending emails to domain owners that do not have privacy protection on their domain assets, because their contact information is public knowledge. These domain names are often viewed by investors as names that can be had relatively easy and at any time. When you remove your contact information from the public sphere, no one can reach you to inquire about the name, instantly making it more scarce. You ask “OK, well how do I sell my name if no one can contact me about acquiring it?” This leads us to the next point.


Investors have to see that your domain name is available for purchase in order for a sale to happen. The more investors that desire to own your name, the more the value of your asset increases. If your name isn’t visible then know one will know that it is available. So “How do I make my domain name scarce but at the same time maximize the visibility of my asset in the domain investor market?”

Tip #2: Enlist professional help

Aftermarket websites and/or industry professionals on average command higher prices for domain names. Why is this you ask? Because they have access to large networks of buyers and have loads of investor traffic on their websites. They understand the market intimately, knowing the prices investors are paying in each domain category. Professionals can guide you through the investor market and provide inside information on market trends and top bids. “OK, well there are tons of brokerage’s and aftermarket auction sites. How do I pick the right one for me?”
Understand your Investor Audience

It is important to know what types of investors are purchasing domain names in the same category as your domain name. If you own a short numeric domain name then you know that the buyer that you are seeking is most likely Chinese. Yet if you own a single word English domain name than your best bet is to find a buyer in an English speaking country. Some names almost exclusively derive their value from investment potential while others have more value for end users. Many domain names have crossover in the Western and Eastern domain markets and the investor/end user markets but it is essential to understand where your specific domain name fits. So you have decided to enlist professional help and you have an idea of the segment your domain will command the highest value, now what?

Tip #3: Finding the Right Partner

Find a broker or an aftermarket service that meets your needs. You want to find a service that specializes in providing visibility to the right types of investors for your specific domain name. Each type of service has its pro’s and con’s.

First, we will discuss aftermarket sites. Most aftermarket services are broad and also tend to have the largest audiences. Places like Namejet, 4.cn, Sedo, Afternic, Flippa, etc have large amounts of traffic so you can take advantage of large amounts of investors pouring into the site. Most of them have options to auction your domain name, which put investors in a position of having to bid to earn the right to purchase your asset. The challenge in using these services are, they have so many domain names for sale that your name can get lost in the system. They do not provide a personal touch to help guide you in the sale of your name. They are also passive services so no one is reaching out to specific buyers that might be interested in your name, the investor would just have to stumble upon your name in order to see it. These services tend to be more expensive (typically around 15% fee) than other options. Lastly, if your name does not sell, the public can see the highest bid on your domain name and that price will become fixed in the minds of investors when you attempt to sell your domain name at a later date.

The second option is to enlist a broker. Broker’s actively reach out to buyers that they know personally, that have interest in your specific type of domain name. They can provide a personal touch such as appraising your name and help determine what investment market should be targeted to bring in the most interest. Unlike in auction, if your name doesn’t sell they don’t disclose the highest bid so the value of your name doesn’t become fixed in the eyes of the market. Broker’s tend to be dealing with a smaller portfolio so your name is featured more prominently. They tend to be less expensive than the aftermarket sites (typically charging around 10% but most brokers are willing to negotiate fee’s depending on the name and relationship). The challenges when dealing with a broker is that their network of buyers and the traffic to their websites tend to be much lower than those of aftermarket services.

So there you have it, if you want to maximize the value of your domain name then you want to find the right mix of creating scarcity, increasing visibility and understanding your investor audience. Utilizing these quick and easy tips you can expect to see a significant increase in quality offers for your domain name and squeeze the most cold hard cash out of your asset. Have a great day and best of luck!

Jason McArdle is a highly successful businessman, from owning his own real estate business to being a multi-million dollar producer for AT&T to now being a well known domain broker and trader, he has well over a decade of success across multiple markets. He is now dedicated full time to his post as President of Sales at QLQ, designing winning sales strategies in today’s domain marketplace by taking a consultative approach to brokering. He believes that an educated investor is a good business partner, therefore taking time to write about the domain market and educate those in the market, he believes, is paramount to his company’s success.